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Retail Analytics Solution

Business Intelligence for retail in-store analytics

Brick-and-mortar retailers today no longer compete on product, price, and availability alone. Providing a better shopping experience for customers is the key to increase more revenue and brand value. Shoppers in APAC are specific; they tend to visit physical stores much more often comparing to other regions due to the life style and convenience of traffic development.

Key Features

  • Traffic Counting & Conversion
  • Sales Conversion
  • Staffing Optimization
  • Shopper Visit Duration & Frequency
  • Hot Zone, and Shoppers Engagement
  • Shoppers Path
  • Promotion Analysis
  • Demographics

Description

Enhanced Retail Solutions’ objective is to simplify and expedite the art of Retail Analytics, leading to greater sales, increased profit, and improved inventory productivity.

SaaS enabled Retail Analytics solution enables retailers to optimize business with real-world science at the entry and throughout the store, including:

Traffic Counting & Conversion
  • Easily identify high / low storefront and in-store traffic with conversion for any time range (day, week, quarter, year)
  • Optimize staffing by maintaining level of service based on accurate traffic
Sales Conversion
  • Deploys quickly and easily with most POS systems. With this data, retail managers gain access to powerful shopping analytics with sales conversion rates and average transaction value.
Staffing Optimization
  • Balance staffing levels to deliver maximum conversion for minimum cost
  • Quickly adjust staffing levels and personnel to match peak and slow traffic periods
Shopper Visit Duration & Frequency
  • Learn shopper metrics without disturbing customers
  • Discover new vs. repeat shoppers, average visit duration / frequency, efficient visit duration / ratio
Hot Zone Popular Goods and Shoppers Engagement
  • EReveal Popularity of in-store zone / goods in detail and overview
  • Compare display efficiency between multiple areas, shelves, and aisles by hours
  • Cross reference to sales transactions
  • Quickly arrange replacement or price adjustments on unpopular good to gain more revenue
Shopper Path
  • Balance staffing levels to deliver maximum conversion for minimum cost
  • Quickly adjust staffing levels and personnel to match peak and slow traffic periods
Promotion
  • Verify seasonal/promotional store performance with traffic and sales transaction

Comprehensive Retail Analytics solution enables to convert a complicated scientific data into easy-to-read visual reports with Real Scene Analysis and Panoramic View Analysis. Traditional guesswork on shoppers study stops here; efficient store operation and marketing strategies will be delivered together with the ultimate shopping experience to meet the true need of shoppers. The solution ensure the shoppers delight.

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