Digital Marketing As A Service
Online Reputation Management
A Digital Marketing as a Service system (DMaaS) is a method of centralising channel distribution using primarily SaaS enabled products. It combines a content management system (CMS) with syndication across the web, mobile, and social channels.
It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital ‘home’ on the web, where clients, guests, fans and other web browsers arrive as a destination. Other methods of digital marketing often work to drive traffic to the web channel. A Digital Marketing publishes to popular social channels, including Facebook and Twitter to communicate with fans, friends, followers, and customers and drive traffic to the user’s website. The social publication can take the content of a status update, a text message, a ‘tweet’, a photo, a video and many other source of social communication. A Digital Marketing publishes to mobile devices, offering unique content formatted for those devices, such as the iPhone, iPad and Android phones. Mobile publication often takes the form of a mobile-optimised website theme, with larger navigation and a cleaner user interface. A mobile publication can also include ‘apps’ for devices that support them, ‘push’ notifications and SMS texting marketing. Gaming is a form of Digital marketing, where creators custom makes games fit for a certain brand. It is used with larger navigation and an interface.